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There's More to Life than Bourbon |
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Bourbon drinkers, hear me out. I think you’re stuck in a rut. There’s nothing wrong with loving bourbon—I drink a lot of it—but there are other delicious American whiskeys out there you should be adding to your collection.
When I pour in-store tastings, customers often come in asking to sample a bourbon and leave preferring a rye or malt whiskey from the lineup. And yet, bourbon outsells other American whiskey categories in our store by a ratio of almost 3:1. Why?
I have some theories. First and foremost, I think a lot of whiskey drinkers don’t fully understand that whiskey is a broad category of spirits distilled from grain, and that words like “bourbon” or “rye” or “Scotch” are merely categories within this broader family. Customers frequently tell me they are shopping for bourbon, but that they don’t like whiskey. (What?!) Secondly, I also think that many bourbon drinkers think bourbon itself has an inherent flavor that differs in some way from other whiskey options but is consistent among bourbons. That’s simply not true—the word bourbon just means that the whiskey was distilled in America from 51% corn and aged in new charred American oak barrels. The other 49% of the mash bill can be anything (usually rye, barley, and/or wheat), and the whiskey can be matured for 3 months or 23 years, in small or large oak barrels (or a combo of both), cask finished in wine or beer barrels, and bottled at high or low proof. All of these decisions along the way have a significant impact on the flavor in the final product.
In other words, bourbon doesn’t have just one flavor or style—so why should you feel compelled to limit yourself only to that category? American craft distilleries are producing some truly exceptional whiskeys in other styles, from rye—the original American whiskey used in world-famous cocktails like the Manhattan, Old-Fashioned, Whiskey Sour, and Boulevardier—to malted barley, or even more experimental blends and aging techniques.
So, whether you’re picking out a new bottle for yourself, or searching for the perfect whiskey to surprise dad with on Father’s Day, here are five delicious non-Bourbon American whiskeys to expand your home bar:
Breuckelen Distilling ’77 Bonded Rye’
Virginia Distillery Co. ‘Cider Cask Finish’
Union Horse ‘Reunion’ Rye
All Points West ‘Malt & Grain’
Albany Distilling Co. ‘Ironweed Straight Malt Whiskey’
Next time you’re on the market for a new whiskey, step outside your comfort zone and try something new. Whether it’s for you or a gift for dad, it’s well world beyond the strict confines of bourbon. There are a lot of incredible American whiskeys out there you don’t want to miss! |
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